You're already
doing the work.

Chris spent years as a high-performance athlete and coaching personal trainers — seeing elite performance from both sides. Competing at high levels, then helping talented coaches serve their clients. He knew what top performers needed: not another program, but a complete system that matched their 1% mindset.

When Chris started optimising his own performance, he collected all the data. HRV, macros, bloodwork, structured programs. But nothing connected. Training didn't adjust to recovery. Nutrition didn't change with training phases. Data sat unused.

Josh approached the same problem from a different angle — genomic precision. A high-performance athlete himself with exercise science expertise, he specialised in DNA blueprint integration and genomic wellness. While others followed generic programs, Josh analysed how individual genetics influence training response, recovery capacity, and optimisation. He kept seeing athletes with perfect programming who ignored what their unique biology was telling them.

Not just connecting training, nutrition, and recovery — but integrating it all with your genetic blueprint for true personalisation. That's what the 1% Club is built on.

We work with high performers who have a 1% mindset. People who don't settle for generic solutions. Who understand that getting to the next level requires precision matched to their individual biology and ambition.

Our approach: use the data you're already collecting — including your DNA — to make today's decisions. HRV down? Adjust volume based on your recovery genetics. Poor methylator? Fix that before random supplements. High inflammation markers? Your genomic profile tells us why and how to address it.

Everything we teach, we use. Every system we build, we test on ourselves first. Every recommendation comes from understanding both the science and the individual.

This isn't about doing more. It's about connecting what you already do and optimising for who you uniquely are.

Chris & Josh

Co-Founders · The 1% Club

You don't need a better app. You need a better operating system.

Most coaching focuses on the surface level: the workout program, the meal plan, the supplement stack. Those are important. But they're not the problem.

The problem is the infrastructure underneath. The systems, habits, and discipline frameworks that determine whether everything else actually works.

That's my focus. That's what I've spent years building.

You value systems over shortcuts. Structure over motivation. Leadership in your own life over looking for external validation.

You've done the work. Read the books. Tried the protocols. Put in the hours. But you keep hitting the same ceiling.

Not because you're not trying. Because the architecture isn't right.

That's what we fix.

I don't coach motivation. I coach structure. The unsexy stuff that actually works. How to build systems that adapt to your biology. How to install habits that stack and compound. How to lead yourself with discipline that doesn't drain you.

You're already doing the work. You're already tracking metrics. You're already trying to optimise.

But if the operating system is wrong, none of it integrates. It just creates more noise.

What unlocks potential isn't more effort. It's better infrastructure.

Most people want inspiration. You want to function better.

Most people want the highlight reel. You want the operating system.

That's exactly the kind of person we built the 1% Club for.